Traditional retail sampling had <2% conversion.
A disconnected journey made it difficult to build confidence, intent, and repeat behavior at scale.
All casesFrom ¥100M to ¥1B:
Annual benchmark case · MYK / 2024
From ¥100M to ¥1B:
Scaling wipes via
public health channels.
A full-funnel growth system for Mayinglong that turns everyday hygiene moments into measurable brand momentum.
10x
Revenue growth target
48M+
Qualified impressions
3.8%
Scan-to-claim rate
01 / The problem
Growth needed a more useful place to happen.
Online ads could not reach offline hygiene moments.
A disconnected journey made it difficult to build confidence, intent, and repeat behavior at scale.
There was no closed-loop data from awareness to purchase.
A disconnected journey made it difficult to build confidence, intent, and repeat behavior at scale.
02 / The solution
One connected journey.
Three useful moments.
01
Screen Awareness
We put Mayinglong wipes into the daily rhythm of public health spaces, reaching high-intent audiences when hygiene is already top of mind.
48M+ impressions
02
Terminal Sampling
A useful, zero-friction trial moment helped people experience the product before making a purchase decision.
180K samples
03
Mini-Program Repurchase
Every sample connected to a redeemable offer and a measurable customer journey, from first touch to repeat purchase.
12.6x conversion
03 / Measurable impact
The curve moved
with every touchpoint.
Annual sales trajectory, RMB. The SWTPHM system helped Mayinglong build toward a billion-RMB benchmark.
¥1B¥750M¥500M¥250M¥100M
2021202220232024
48M+
Total reach
180K
Samples distributed
96K
Mini-program users
21.4%
Repurchase rate
“
“This channel became our fastest-growing offline acquisition source in 2025.”
Marketing team · Mayinglong
04 / Your next case
Achieve similar growth for your brand.
Tell us what you are building. We will map the right public health moments for your audience.